A few local moments we loved this year

Some of our favorite moments of 2025 had nothing to do with contracts or closings.

We hosted eight community events throughout the year, each one rooted in connection. Celebrating Father’s Day at a Jacksonville Suns game brought families together for an easy, joyful afternoon. Our Holiday Shopping Pop Up closed out the year by spotlighting 10 local vendors and encouraging neighbors to support small businesses right here at home.

One of the highlights was launching the Porchlight Series in partnership with Riverside Avondale Preservation. Together, we debuted four mini series in local spots that showcased Jacksonville’s rich history and the stories behind the places we pass every day. Seeing longtime residents and new neighbors engage with those stories reminded us why preservation and community education matter.

These moments reinforced something we believe deeply. Real estate is only one small part of building strong neighborhoods.

What This Meant for Buyers

For buyers across Jacksonville, 2025 came with both opportunity and responsibility.

• More time to evaluate homes, especially in established neighborhoods

• A stronger need to understand micro-markets within specific zip codes

• Competition that still existed, but felt more manageable when prepared

• Financing conversations becoming more important earlier in the process

Buyers who succeeded were the ones who stayed flexible, asked questions, and focused on long-term fit rather than quick wins.

What This Meant for Sellers

Sellers experienced a more thoughtful market that rewarded preparation.

• Homes that were well-maintained and thoughtfully presented stood out

• Pricing strategy mattered more than ever

• Location continued to play a major role in buyer interest

• Transparency and responsiveness helped keep deals moving forward

The sellers who had the smoothest experiences were open to guidance and realistic about market conditions in their specific neighborhood.

Looking Ahead to 2026 in Jacksonville

As we head into 2026, we are watching a few key trends closely.

• Buyers becoming even more value-focused and selective

• Sellers paying closer attention to condition, pricing, and presentation

• Continued movement within Jacksonville rather than out of the area

• Micro-markets behaving differently from one zip code to the next

Context will continue to matter. What applies in Riverside may look different in Mandarin, the Beaches, or San Marco.

To everyone who trusted us, partnered with us, attended an event, or simply followed along this year, thank you. We are grateful to be part of this community and to do this work alongside so many thoughtful people.

If you are heading into 2026 with questions, curiosity, or a possible move on the horizon, we are always happy to be a resource.

Text or call us at 904.330.4733 anytime.

Here’s to a steady close to 2025 and a hopeful start to the year ahead.

Warmly,
Cowford Realty & Design