Alana Steinberg

"Expect the exceptional from Alana Steinberg. She won't deliver anything less," are words spoken from the heart by Alana's clients and co-workers. Throughout her career, Alana has held different service roles that involved communicating with clients on a daily basis, listening to their needs, and trying to fulfill them. It's no wonder her transition to residential rentals and sales came so naturally.

Her success in real estate makes even more sense when you consider her family background. With both parents in the business for the past five decades, it was a true calling for Alana to follow in their footsteps. She's also gained valuable personal experience over the years have bought and sold residential and commercial foreclosure properties in the five boroughs of NYC, and owns an investment condominium in Hollywood, Florida.

Alana believes that besides knowing your product well, listening and paying close attention to each customer's needs are the main keys of selling. "My ability to relate to people is a direct result of my personal credibility and professional integrity." Alana is also extremely creative and detail oriented, as evidenced in one of her previous positions managing operations, events, inventory and marketing for a New York-based rental service company that offers custom-designed furniture, lighting and accessories. Prior to entering real estate in NYC with Douglas Elliman and the Corcoran, she perfected her matchmaking skills as Director of Legal Recruiting for the largest and most respected legal search firms in the country.


Originally from Westchester County, NY, Alana graduated from the University of Miami's School of Communications with a double major in Public Relations and Sociology. 

She currently resides in Jacksonville with her husband and two Mini Goldendoodles. Alana enjoys taking advantage of the endless options of things to do around the city. In spare time, Alana enjoys spending time with her family, practicing yoga, going to the beach, and traveling. 

Fun Facts:

Your absolute favorite spot in Jacksonville

The beach! (especially since we can bring our two dogs to enjoy as well!)

What’s your guilty pleasure? 

Bad reality TV shows. 

Favorite restaurant in Jax. 

Too many! Flying Iguana, Black Sheep, True Food Kitchen, and Sorrento. 

What’s your favorite room in a house?

Overall, I LOVE decorating & enjoy giving each space its own touch. But, my favorite room in the house would have to be the bedroom -  peaceful & serene environment, love making it feel clean/white & airy, and just overall making it feel like a sanctuary. Also, layering in some neutral pieces with some fresh greenery for a breezy vibe! 

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