“It’s the most wonderful time of the year,” to sell?

Despite the frigid air of Jacksonville's December, winter is a great time to sell your home! Or is it? Just like with any season, there are pros and cons to selling your home. If you’ve been contemplating whether you should list your home now or wait until the Florida sun comes back, we made a list of everything you should take into consideration.

Buyers mean business

While more buyers are looking in the spring and summer, there are more serious buyers in the winter season. If someone is making time to visit open houses and showings during the busiest time of the year (and the coldest time of the year) they are more likely to be serious about their search.

Less competition

Most people will wait until spring to list their home. This means the housing inventory is much lower in the winter, leaving less competition for sellers. 

Online house hunting is year-round

As Dave Ramsey says, “the internet has no seasons.” Since most people would rather be cozied up on the couch in the winter, making sure your home has a good online presence is very important. Most buyers will start their search online before in person. In fact, 93% of people use the internet in their home search, according to NAR.

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More time off = more time for buying

You might think that being the busiest time of the year that people would be too busy to stop by and look at your house. But, people tend to take more time off work around the holidays leaving more time to search for their new home. The three-day weekends in January are also popular weekends for open houses and showings. 

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